Donut

Brand System Design

A brand system is a process of bringing various visual elements together to communicate a certain vibe or personality that subtly invokes a set of emotions. It is a collection of design elements like colour palette, typography, iconography, visual mood board, through which we try to nail down the core characteristics of a brand. Following is the set of design elements we created to give Donut a solid sense of identity that brought out a quirky, fun and creative vibe; and how we translated all of that into social media marketing content.