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    The ‘SIGNIFICANCE’ of explainer videos

    People are connecting to the internet for everyday activities or search for information. They shop, work, listen to music, watch movies, gaming, have fun and interact with others.  This is the reason why videos have become the most potent and powerful tool for brands.

    Videos help educate or promote new products, services or provide information in simple, engaging, and meaningful ways.

    But the style of video that stands out the most is using an explainer video. They can help your brand with leads, engage the audience, create brand awareness, and even boost conversions. All from a single piece of video content under 2 mins. Not a bad deal, right?

    An explainer video is also an extremely popular choice when it comes to video marketing. They have fostered many brands in terms of performance. They are simple, fun and can be made in different styles to help showcase what brands offer or their products/services. And are packed with quality content.

    The thing is that we don’t really understand the science of explainer videos, audiences seem to love ‘em! There are about 79% of people would rather watch an explainer video to learn about a product or find a solution than read about it. 

    According to Forbes, when compared to other video options, explainer videos generate more ROI providing as much as an 80% boost in conversion rates. Google also loves and prioritizes websites with video content. This can help you improve your organic reach.


    There are 5 things that are common among the best explainer the videos:

    1. A great script that is fun, smooth, simple, and straight-forward.

    2. The length is about 120 seconds, but the specifics may vary according to your needs. 

    3. They use visuals that are engaging and the right music to go along. 

    4. They use professional voice actors 

    5. They have a call to action.


    Here are our top 3 popular explainer videos of all time (Super effective too) that do it right!

    Crazy Egg

    If you are a part of a tech firm chances are you have heard of Crazy Egg after it launched. But not everyone is a techie with a fascination for analytics. Crazy Egg appealed to those in an explainer video doing exactly that: explain. It summarises Crazy Egg’s unique heat map tool by showing the product in action. So you don’t have to be a techie to understand what it does. It was coupled with subtle CTAs throughout the ad’s two-minute runtime and there you have it.

    Spotify

    This one is a thought that’s outside of the box. They chose to take a non-traditional route with neon colours, the shift from real to animation just to show how the app works. It is a fun video and very engaging for any generation.

    Stitch Fix

    Stitch Fix is a personal styling service tailored customized based on their customers’ tastes, budget, and lifestyle. This 30-second video introduces that in a very relatable way.

    Quite impressive huh? Consumers don’t want explainer videos but they want  good explainer videos without being too salesy so if you need cool ideas or a hand in creating your own professional explainer videos, we are just a few clicks away! 

    Good luck!

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