3D Animation

XYXX is an Indian brand that manufactures premium innerwear made from natural fabrics. The brief given by the client was to create a video in the 3D space that was futuristic and that highlighted all the key features of the product. Additionally, the complexity involved in the modeling and texturing of the cloth fabric made creating the video in the 3D space a challenge. However, we were able to overcome this to a create a 60 sec video that successfully met the brief. The video was further split into several 15 secs clips and then reused. The video performed much better than the videos shot in the real space.